The Agriculture Industry
Has Never Faced So Many Challenges

Never before have farmers faced such intensive regulatory and marketplace demands even as key resources,
such as water, become scarcer.

Water Supply & Use
Growing More with Less

California has experienced some of the driest years on record which spurred a call for water conservation. How can we conserve water and still yield the number of crops need to feed the world?

Water Quality
Ensuring Safety

With a dwindling water supply, we need to ensure the quality and safety of the water being used. What technologies will help monitor the compliance of water quality?

Inadequate Labor Supply
Man vs. Robot

American farmers are facing a shortage of workers needed to harvest their crops. Will immigration reform be the answer to this problem or will robotic harvesting technologies be the future?

Crop Protection
Great Expectations

The public’s changing expectations around the use of crop protection tools opens the door for new solutions. How can we effectively protect our crops and meet expectations?

Get to know more about Western Growers Association and how you can influence the future of agriculture.

Feeding The World
with fewer resources

To help our members do more with less, Western Growers launched the Western Growers Center for Innovation and Technology (WGCIT) in Salinas, CA. The Center was created to help identify industry priorities, discover technologies to address those priorities, set up testing, facilitate industry feedback and communicate progress to California, Arizona and Colorado fresh produce farmers.

Meet some of our Innovators

And learn more about the technologies they are developing to improve the future of ag.

Teri Riess
UNIBEST International LLC

UNIBEST International’s Ag Manager™ platform introduces a new insight to soil sampling by using hydrogen and hydroxide charged ion-exchange resins (same elements released by plant roots in exchange for soil nutrients) to better simulate nutrient interactions by the plant root and soil by adsorbing only ‘Bioavailable nutrients’ that are in forms and amounts available for plant uptake. This measurement of nutrient Bioavailability offers industry leading insights associated with soil profiles to ensure the right amount of fertilizer is applied at the right time, at the right rate, in the right form and in the right location. UNIBEST International’s Ag Manager™ also measures the soils ability to release plant available nutrients in pounds per acre per day to help growers better match critical plant nutrient uptake periods in a variety of cropping systems.

Colin Brown

Tracmap is world leader in supplying precision guidance systems for ground applications in the agriculture, horticulture and viticulture. The capabilities of Tracmap’s online management software for farmers are extensive: draw out maps using Google Earth imagery, apply variable rates, identify hazards, retain paddock by paddock history, schedule jobs for the crew, and even link with a variety of other software packages to ensure easy integration with existing packages and processes.

Kristi Mason

Sigfox has built a global network to connect billions of devices to the Internet while consuming as little energy as possible. With millions of objects connected and a rapidly growing partner ecosystem, Sigfox empowers companies to create new innovations on the Internet of Things. Sigfox’s unique approach to device-to-cloud communications addresses the three greatest barriers to global IoT adoption: cost, energy consumption, and global scalability.








Scheduled Events

In an era of diminishing natural and human resources and growing regulatory and marketplace demands, the future of agriculture depends on technology. The Center will serve as a hub for the accelerated development and rapid deployment of innovative solutions to help farmers feed more people with fewer inputs.

Tom Nassif, Western Growers

The fresh produce industry is labor intensive and requires significant use of water and other inputs. If we are going to continue providing safe and healthy food to a growing population, we must collaborate more closely with the innovators and entrepreneurs who can help us revolutionize how we farm.

Bruce Taylor, Taylor Farms

We have this huge need for innovation to set us forward and propel the entire industry. We aren’t getting it done individually. This initiative is tremendous and bold, particularly because we are doing it in a cooperative and collaborative manner.

Vic Smith, JV Smith Companies

As we work to ensure that the California agricultural sector remains vital, the Center will help us drive greater precision and optimization into specialty crop farming. Winning technologies will help to increase output, reduce consumptive use and environmental footprints and ensure growers are profitable into the future.

Hank Giclas, Western Growers

Western Growers is held in such high regard in the industry, and we appreciate how dedicated members are to helping prepare these startups for the opportunities and possible challenges they will face in the marketplace.

Chris Boody, SVG Partners

The Royse Law Firm congratulates Western Growers for its leadership in promoting technological advancement in the fresh produce industry. Hopefully, WGCIT will be a model for others to use in dealing with the problem of feeding the world.

Roger Royse, Royse Law Firm

Innovation and technology will significantly assist our industry as we continue providing a safe and nutritious food supply while facing population growth and the increased demand on our precious natural resources.

Paul McFadden, Toro Micro-Irrigation

Innovative solutions, with a focus on smart sustainability to produce more food in even more efficient ways, will be key drivers to meeting the challenges facing specialty crop growers here in California, Arizona and Colorado

Nasser Dean, Bayer CropScience

Shake it Up
Make the world a better place

Your innovative thinking + Our Industry leaders = big change

Meet WGA Members
There’s almost 1,000 companies

You’ll engage with companies growing fresh produce in California, Arizona and Colorado.

Monthly seminars
Learn all Facets of the Industry

Understand market intelligence, business planning, intellectual property and anything else that might help you grow your ideas.

Regularly scheduled events

It’s good to know people and for people to know you. We’ll provide plenty of opportunities to connect with the right folks.

Present your ideas
Share your creative intelligence

Industry professionals will share impactful feedback to help guide you.

Conjure Up things

Hob-nob with other companies in the AgTech space for collaboration. It’s a special niche and you’ll be right in the heart of it.

Training and mentorship
Consider it a growth opportunity

Leaders in agriculture and technology will dedicate time to your betterment.

Thank You
To Our Generous Sponsors

To learn more about sponsorship opportunities available, contact us below.


Please visit our collaborative partners over at the Thrive Accelerator to learn more about how you can help shape the future of Food and Agriculture.

Featured Events

Check out some of our featured events.

Tech Talk® with WaterBit
Tuesday, August 22, 2017

Time: 3:00 PM to 4:00 PM
Location: Webinar

Tech Talk® with Plant Nutrition Technologies
Tuesday, March 28, 2017

Time: 3:00 PM to 4:00 PM
Location: Webinar

Tech Talk® with Russell Pacific
Tuesday, February 28, 2017

Time: 3:00 PM to 4:00 PM
Location: Webinar

From Farms to Incubators: Stories of minority women entrepreneurs in agtech
Thursday, February 16, 2017

Time: 6:00 PM to 7:30 PM
Location: Salinas, CA | The Center for Innovation & Technology - Taylor Farms Building


150 Main Street, Suite 130, Salinas CA

Get In Touch
Contact Us

We would love to hear from you.